Kinder Adventures

Kinder Adventures 2021 was a year long, Canadian campaign that focused on Latin America. The contest had a grand prize of a trip to Costa Rica. Toys being promoted were land and underwater creatures, which gave an idea of creating a visual 'land to underwater' transition on the website as the user scrolled down. This look and feel was maintained across all platforms that were part of this campaign to maintain consistency.

 

Kinder has also partnered with WWF-Canada to spread awareness and educate about endangered species in North America.