Kraft – Applications

Kraft Heinz Applications is an additional section to their existing website which was designed to inspire recipes which contain Kraft Heinz products and allow the users to order/purchase them. Prior to this section existing, users only had the option of browsing through a catalogue of available product and order it in bulk. With the addition of 'applications' users are now able to browse through different recipes and potentially expand their inventory.

UX/UI: Laura Lee
Art Direction: Nikita Pigalov
Copywriter: Paul Allardyce