Nespresso's grand celebration for the launch of their innovative Vertuo Pop compact machine took center stage in Toronto's Dundas Square, utilizing the city's prime Out-of-Home (OOH) advertising real estate across four prominent billboards. The creative approach hinged on a meticulous 3D rendering of the Vertuo Pop, showcasing the product from various angles to highlight its sleek design and features. Leveraging the expansive screens, a clever optical illusion was crafted to impart a sense of depth.

Framing the screen and incorporating a hollowed-out box created the visual illusion that, from eye level, the screen possessed tangible depth, with the Vertuo Pop elegantly showcased within. This captivating use of OOH advertising not only marked the product's debut but also demonstrated Nespresso's commitment to innovative and visually impactful marketing.