This Is The Job™
Advertising is one of Canada’s most creative, engaging, dynamic and rewarding industries. But the complexion of most agencies fails to mirror the diversity of the country’s population.
This Is The Job™ was created as a way to show racialized people a career path that otherwise might have remained invisible to them, with the goal of increasing diversity across the entire industry.
Development team:
Nikita Pigalov
Benjamin Jones
Matty Rivera
Erin Wright
Agency:
Publicis Toronto
Hawkeye Toronto