One of the more unique challenges was the billboard itself. The NASDAQ tower is tall, cylindrical, and covered in windows scattered across its face in an uneven pattern — not exactly a blank canvas. Rather than designing around them, the approach was to embrace them as part of the composition, letting the animation interact with the windows where it could. Not every moment could account for them, but where it did, it added a layer of depth that felt intentional and site-specific. It’s a good reminder that the best design doesn’t always get a perfect surface to work with.